In Bed

Pip Vassett is someone who understands comfort. She notices that intimate person within each of us and asks us to indulge them. As the former Fashion Director at YEN Magazine, Vassett has an intrinsic knowledge of fashion and visual culture and now brings her sensibilities to her Sydney-based bedding label, aptly named, IN BED.

IN BED offers a range of sheets, throws and collectible ceramics expertly crafted from the finest fabrics and materials and stripped to their raw essentials. Think crisp white, dove grey, sea blue, all in sumptuous natural linens and cashmere.

Dedicated to our bedroom rituals, IN BED celebrates eating in bed, talking in bed, kissing, reading and sometimes even sleeping in bed and allows us to do so in comfort and style. In order to get inside Pip Vassett’s mind, we posed the infamous Proust Questionnaire to her.

What do you regard as the lowest depth of misery?

Hung over, unable to leave the house with no food in the fridge.

Where would you like to live?

I’m pretty happy with Sydney. But if I had to choose I’d settle for Capri (or pretty much anywhere on the Italian coastline thanks!)

What is your ideal of earthly happiness?

A sunny day, an empty beach and water that’s juuuust the right temperature.

To what faults do you feel most indulgent?

Lack of willpower (mostly when there’s a Tim Tam within arms length)

Who are your favourite heroes of fiction?

Homer Simpson

Who are your favourite characters in history?

Homer Simpson

Who are your favourite heroines in real life?

Amy Poehler

Who are your favourite heroines in fiction?

Elaine Benes (yes… I watch way too much TV)

Your favourite artist?

Jeff Koons. But mostly because I like big, shiny versions of other things (who doesn’t?)

Your favourite musician?

Neil Young or Bryan Ferry

The quality you most admire in a man?

A good sense of humour & not being a tool.

The quality you most admire in a woman?

See above.

Your favourite virtue?


Your most marked characteristics?

Being easily annoyed

What is your principle defect?


What to your mind would be the greatest of misfortunes?

Not living the life you want to live

What would you like to be?

A good cook

What is your colour?


What is your favourite flower?


What is your favourite bird?

One stuffed or hanging in a frame. And preferably still not looking at me (slight fear of birds)

Who are your favourite poets?

Dr. Seuss, Dr. Dre, Dr. Phil.

Who are your heroes in real life?

My family. My fiancé. They’re my world.

What are your favourite names?

Konchita, Maximillion, Bob.

What is it you most dislike?


What natural gift would you most like to possess?

To sing well. I still sing a LOT… but let’s say no one but me is enjoying it.

How would you like to die?

Very old and very full of red wine and pasta.

What is your present state of mind?


What is your motto?

Just shut up and get on with it.

Words: Sophie Flecknoe. Images courtesy of INBED Store.

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